You are a startup looking to compete using SEO, whether through your website copy or content marketing. You understand the importance of SEO for reaching and converting new clients, but you can't quite shell out big bucks for an agency. What can you do instead? Search engine optimization (SEO) for startups might seem like a skill set reserved for computer and tech savvy people. If you think digital stuff just isn't your forte, you're not alone. But do not worry. giphy 1 1 You can add SEO to your DIY listing, easily. And you should. First, SEO agencies and consultants can be expensive for startups and small and medium enterprises (SMEs) looking to keep costs low. Websites, paid ads, e-commerce stores, and the people you hire to run them can all be expensive. Despite how important SEO is to you, you're probably not looking to add a new agency or consultant to your spending list.
Second, SMB owners, e-commerce businesses, and digital marketers need to employee email database be aware of SEO strategy and best practices anyway. Not only does this expand your skills repertoire, but it ensures that you can check (and double-check) any SEO work you outsource in the future. Let's talk about how you can understand and analyze these concepts, and learn how to optimize SEO for free or for less than an agency or consultant would cost. DIY your SEO with these 5 steps If you've taken your startup away on your own (or with a small team), you can easily perform your own search engine optimization. Just think of it as another tool in your ever-expanding entrepreneurial tool belt. Technically, the steps below should be followed in order, but feel free to skip based on your SEO knowledge and how it applies to your current digital presence. OK. Let's go. 1. Know your target audience You might be thinking, "Well, duh." And, yes, of course, you need to know your target market and who you're selling to.
Not only does it inspire and dictate your marketing efforts , it gives you direction. The essence of SEO for startups is to optimize your search engine presence. This is important because over 70% of consumers start on a search engine when buying and comparing products or services. When improving your SEO, you need to consider who is looking for you. This is where your target audience comes in. If you haven't hit it off with your target audience yet, stop here and read this article. In this article, I explore why you should define your target audience and how to go about it. And after reading it, you might know your target audience better than your best friend or relative (don't tell them). Let's go through some basic research on the target audience. Start with what you know. Sketch the demographics (physical data) and psychographics (mental and emotional data) of your audience that you are familiar with.